Client : Carlsberg Malaysia
Brief : This project focuses on translating Ryan Fei Fei’s illustrations into paper art for the Artist Edition Package, designed for celebrations and promotional content as a featured artist. The concept is rooted in Chinese traditional values and the festive spirit of New Year reunions. To create intricate paper art layering that brings Ryan Fei Fei’s magical illustrations to life, aligning with the theme of happiness, wellness, and prosperity while celebrating Carlsberg’s premium brew.
Year : 2023
Material : Premium Cardboard, Premium Art Card, Monofilament String